By 1977, some radio stations, like New York's WTFM and WYNY, had switched to an all-soft-rock format. Soft rock became hugely popular later in that decade.
Soft rock developed organically to suit the needs of those who did have rock listening experience as such, it can be considered a bona fide rock genre. What set 1970s soft rock apart from its 1960s counterpart, which for lack of a better word is usually just called "pop", is that in the 1960s pop existed for those who simply didn't like rock the 1960s' pop artists usually were vocalists who were stylistic throwbacks to the pre-rock era. Soft rock as a specifically to a style of rock that emerged in the early 1970s, both as a reaction against the increasingly heavy music ( hard rock and heavy metal etc.) that dominated rock at the time, and also as a reflection of the changing priorities of the Baby Boom in the early 1970s.
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